Growth Potential Often Gets Trapped
Inside The Business
Innovation Is a Strategic Priority — Yet Growth Impact Lags
Nearly 80% of CPG executives say innovation is a top-three priority, yet only 1 in 5 companies have seen launches translate into real performance gains.
Source: BCG, 2023
Cross-Functional Friction Slows Execution
Three out of four cross-functional teams underperform on key business metrics slowed by unclear roles, misalignment, and decision bottlenecks.
Source: McKinsey, 2024.
Burnout Is Eroding Innovation Capacity
66% of employees report feeling burned out; a record high that drains creativity, slows innovation, and fuels turnover.
Source: Forbes, 2025.
Market Complexity Is Outpacing Innovation Systems
About 20% of decisions in the typical consumer journey are now influenced by large language models. The consumer landscape is evolving faster than traditional innovation systems can adapt.
Source: BCG, “The AI-Driven Consumer Journey,” September 2025.
Growth rarely stalls because a business lacks ideas.
Growth is an outcome of great opportunities that are operationalized
as an integrated system.
our pov
Growth may come from a new product or platform. It may come from reaching a new consumer, entering a new channel, expanding a portfolio, forming a strategic partnership, entering a new geography, or fully commercializing an asset the business already owns.
Regardless of the source, growth does not happen inside a function. It requires leaders to connect the external opportunity with strategy, capabilities, decisions, resources, systems, and people inside the business.
But often companies fall short in delivering growth as an outcome. They lose sight of how to turn an vision into actual results because they do not operationalize growth.
This is where we come in.
GROWTH IS THE DESIRED OUTCOME.
BUT OFTEN NO ONE'S FULL-TIME JOB.
what we do
From Growth potential to growth delivery.
We help consumer businesses identify and prioritize growth opportunities, operationalize them into an executable roadmap, and mobilize the organization to deliver.
Find the growth.
Decide what it will take to win.
Mobilize the business to deliver it.
Growth opportunities do not become business results through strategy alone.
The Innovation Engine aligns four interconnected systems so the organization can turn growth opportunities into coordinated execution.
CLICK THE GEARS TO LEARN MORE
The innovation
engine model
STRATEGY- Clarify where to play & how to win. Vision on how to build the future. Define growth priorities that link consumer insight, business ambition, & resource focus — turning vision into a roadmap for growth.
TEAM & CULTURE- Build a culture of trust, accountability, and creativity. Equip team members with skillset and mindset around shared goals and clear roles so collaboration fuels momentum instead of swirl.
LEADERSHIP BELIEFS & BEHAVIOR- The decisive factor in making growth and innovation work. Leaders set the tone for clarity, learning, and resilience — modeling the mindset and presence that drive progress without burnout.
SYSTEMS OF WORK- Design a learning system, with clarity of principles, governance, & decision pathways that keep growth projects moving. Replace rigid processes & checklists with adaptable teams with clear systems of operating focused on clear criteria and deliverables.
strategy
team & culture
systems of work
leadership & behavior
how growth gets operationalized
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SERVICES
1. FIND THE GROWTH: The Growth Opportunity Audit
We analyze the data, strategy, current initiatives, and organization set up to uncover underutilized assets, stalled opportunities, new sources of growth, and barriers preventing progress.
Outcome: a clear innovation engine diagnosis and recommended growth paths.
2. DECIDE AND PLAN: Growth Strategy & Operational Roadmap
We help leaders prioritize the right opportunities and translate those choices into a detailed roadmap of workstreams, ownership, dependencies, measures, and Build-Borrow-Buy decisions.
Outcome: A focused growth strategy and an executable roadmap.
3. IMPLEMENT AND OPTIMIZE: FractionaL growth & innovation partnership
We work alongside leaders and functional teams to activate the roadmap, coordinate delivery, establish governance, bridge capability gaps, and optimize the plan as the business learns.
Outcome: Measurable progress and a stronger organization equipped to sustain growth.
ABOUT our founder
Vivian Rhoads
Founder, Fractional Growth & Innovation Partner
After more than 20 years leading growth, innovation, and business transformation inside global CPG organizations, Vivian recognized a recurring pattern:
Businesses rarely lack ambition or growth ideas. They struggle to operationalize them when structural systems and human dynamics are misaligned.
Vivian founded Rhoads 2 Growth to close that gap.
She brings the practical experience of an operator of businesses, the outside-in perspective of a strategist, and the human-centric discipline of a leadership coach. That insight and her experience became the foundation of the Innovation Engine Model — integrating strategy, systems of work, team culture, and leadership behaviors to drive sustainable growth.
Because growth rarely fits neatly within one function, Vivian works across marketing, innovation, R&D, science, sales, finance, HR, operations, and supply chain, connecting the parts of the business required to move an opportunity from possibility to measurable results.
Rhoads 2 Growth operates as a curated ecosystem of senior experts, assembled around a specific growth question and orchestrated by Vivian.
HIGHLIGHTS
* 20+ years leading growth and innovation across global consumer brands
* 10x revenue turnarounds from innovation initiatives
* Cut timelines from 21 to 6 for speed-to-market
* 100s of new products launched globally across channels
* Certified Leadership Coach for Organizational Performance by Heidrick & Struggles
* TTI Success Insights Partner
* Women Defining AI Member
EXPERIENCE ACROSS LEADING BRANDS
STRATEGIC RIGOR. HUMAN-CENTERED LEADERSHIP.
“Vivian possesses the rare combination of a highly purposeful and visionary leader with strong strategic and innovation capabilities, along with being highly self-aware and people-focused. She helps those around her thrive and feel cared for, which amplifies her leadership capability far beyond the standard hard drivers we’re all too accustomed to in the business world.”
Peter Green, Co-Founder Humanizing Work
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